![]() Furthermore, smartphones enable advertisers to access data about their customers, such as location and purchase history, and to interact directly with them to provide information and offer deals that may drive sales. People use smartphones to search for and purchase products and services. An infographic on the site states that 71% of British consumers own a smartphone (Google) and 96% of UK adults go online via a mobile (Office for National Statistics). This is supported by statistics from Textmarketer’s website, including a quote from Frost & Sullivan research that 98% of all texts get read. According to Fever, 90% of marketing text messages are read within just three seconds of being received. The obvious business benefit of SMS is its immediacy. However, as is illustrated by a recent news story, you only have to forget to tick a box once to be inundated with calls and texts promoting products, services and charitable donations. Organisations are required by law to obtain individuals’ specific consent before sending them direct marketing by any electronic means or sharing their contact details with third-party organisations. The Information Commissioner’s Office ( ICO) has a checklist of the rules surrounding electronic marketing. SMS marketing is covered by the Data Protection Act and the Privacy and Electronic Communications Regulations. So, are robots wasting our limited human time? The rules ![]() However, you can screen calls and texts, cancel unwanted push notifications and alerts, set different ringtones for people you want to hear from, opt out of receiving mass texts, register with the TPS (telephone preference service) and other “do not contact” lists, although that does not stop calls from anonymous numbers. ![]() You can’t just switch off your phone as you risk missing calls and texts that you want to receive. Read more Are robots wasting our limited human time? ![]()
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